Santa Fe Grill Mexican Restaurant Marketing Analysis Free Essay Example, 4500 words

In particular, female respondents from Jose s Southwestern caf give a higher score as compared to those in Santa Fe restaurant. Whereby a higher score for satisfaction means that female customers are more satisfied with the Mexican restaurant experience at Santa Fe restaurant than Jose s Southwestern caf (Field, 2009). As for whether the customers are likely to return to the restaurant or recommend the restaurant, female customer at gave a higher score for Santa Fe restaurant than Jose s Southwestern caf . This implies that they are more likely to return or recommend Santa Fe restaurant. From the results of Analysis of Variance stratified by gender, for males, there was no significant difference in customer satisfaction or likelihood to returning to their favorite restaurants in both restaurants (Santa Fe grill and Jose s Southwestern Caf ). The respective p-values were 0.7 and 0.81 respectively. However, there was a significant difference in the males who were likely to recommend e ither Santa Fe grill or Jose s Southwestern Caf to their friends (P-value is 0.000). This is in agreement with the observations from table 8 whereby the mean response on the likert scale for males was quite similar for the first two questions but was slightly different for how likely it was for them to recommend the restaurant to their friends. We will write a custom essay sample on Santa Fe Grill Mexican Restaurant Marketing Analysis or any topic specifically for you Only $17.96 $11.86/page