The Virgin Group in 2012 Case Study Example | Topics and Well Written Essays - 1250 words

The Virgin Group in 2012 - Case Study Example owards the achievement of the companies’ mission which is being a shopper victor through delivery of brand values such as superior quality products dazzling customer service and competitiveness. The vision of the organization is implementing its plan of global presence in travel, entertainment, and mobile communications such that their involvement in this existing markets benefits both the organization and the consumers in general The history of the company dates back in 1968 while Branson was a student and he published a magazine which displayed his sub sequential entrepreneurial features. His magazine targeted the young generation appealing to its optimism, irreverence and its interest in fashion, music and avant-grade culture. He later ventured into mail-order record business in a street in London and in 1984 he ventured into airline business( Rosenberg, 2010). His private company expanded in internal cash flows and external financing with his new businesses concentrated around travel, holidays, retailing, IT, deregulation and privitasation and international expansion. With his ample knowledge in business, Richard amplified consciousness in matters of the business relationship with environment, ethics and the social role pressured his business to creating a project aware design to widen reliable business operations. The management in the virgin company has been in the forefront in contributing to issues of its relationship with culture ,ethics and the social role by participating in initiatives and creating awareness to its stakeholders. Branson believes that employees are the holding pillar to the business and attending to their needs helps the feel the sense of belonging to the company and hence take responsibility in running the company smoothly. The company provides spotless, vigorous and a secure working environment for its workers with reasonable terms and conditions of operation(Great Britain press,2013). This motivates the employees to work harder

Written Evaluation of the Research Articles Article

Written Evaluation of the Research Articles - Article Example In order to address all listed points, the author uses qualitative research. In the first part of the paper, Waldron implements such research method as literature review for the representation of existed studies regarding the main statement. During the second part of the study, the author uses data analysis and triangulation for showing research results to the readers. Waldron interviews twenty six participants via Skype, phone and e-mail offering carefully elaborated questionnaires. In addition, the author conducts face-to-face interviews with four teachers and analyzes online data through forum posts, digital videos and discussion platforms. The main subjects of descriptive analysis are two online music communities such as the Online Academy of Irish Traditional Music (OAIM) and the Banjo Hangout. The author represents detailed characteristics of both sites. Juxtaposing chosen subjects with each other, it has been found out that despite the fact that they have different ideological approaches of the work, the influence of user-generated content and Web 2.0 on both of them is practically the same. The research provided in the article is relevant and makes sense in the conditions of quickly developing technologies that currently we live in. The author chooses appropriate research methods and offers available for comprehension interpretations of study results so that it is easy to conclude that the statement and the purposes of research have been achieved. The article provides valuable findings asserting that participatory culture and such tools like YouTube do not substitute traditional music learning classes but mostly are used to supplement the study activities (Waldron, 2013). There are examples of teachers testimonials and tips that can be very useful for other tutors. Hence, all interviewed teachers stated that they had to modify their teaching approaches because of digital video usage. Their sharing of experience may